Here's a quick overview of the key performance indicators (KPIs) to monitor for your ecommerce blog:
- Overall Blog Visits
- Unique Visitors
- Traffic Source Breakdown
- Average Time on Page
- Bounce Rate
- Pages per Session
- Scroll Depth
- Top Performing Posts
- Social Shares
- Comments per Post
- Organic Search Traffic
- Keyword Rankings
- Backlinks
- Conversion Rate
- Revenue Attribution
| KPI Category | Examples | Why It Matters |
|---|---|---|
| Audience | Visits, Unique Visitors | Understand readership |
| Engagement | Time on Page, Bounce Rate | Gauge content quality |
| Content Performance | Top Posts, Social Shares | Identify what works |
| SEO | Organic Traffic, Keywords | Improve search visibility |
| Business Impact | Conversion Rate, Revenue | Link blog to sales |
These KPIs help you assess your blog's performance, improve content, and drive more sales for your ecommerce store. Use tools like Google Analytics to track these metrics and make data-driven decisions to grow your blog and business.
Related video from YouTube
What Are Ecommerce Blog KPIs?
Ecommerce Blog Key Performance Indicators (KPIs) are numbers that show how well your online store's blog is doing. These KPIs help you see if your content is working, bringing in visitors, and helping your online business.
Picking the right KPIs for your blog is important. Here's how to choose:
1. Match Your Business Goals
Pick KPIs that fit what you want for your business. For example:
| What You Want | KPIs to Use |
|---|---|
| Sell More | How many visitors buy, How much money the blog makes |
| Get Known | How many people visit, How often posts are shared |
| Show Up in Searches | How many people find you through search, Where you rank for keywords |
| Keep Readers Interested | How many comments you get, How long people stay on your site |
2. Choose KPIs You Can Use
Pick numbers that help you make your blog better. If people leave your site quickly, you can work on making your content more interesting.
3. Look at Now and Later
Use some KPIs that show quick results (like daily visitors) and some that show growth over time (like how many other sites link to you).
4. Think About Your Blog's Age
New blogs should look at growth (visitors, subscribers). Older blogs should focus on keeping readers and turning them into customers.
5. Don't Track Too Much
It's best to focus on 5-10 main KPIs. This helps you stay clear on what's important without getting lost in too many numbers.
1. Overall Blog Visits
Overall blog visits show how many people come to your ecommerce blog in a set time. This number helps you see how well your blog is doing and if it's growing.
How to Measure
To track overall blog visits:
- Count all visits to your blog each month
- Look at how this number changes over time
- See if certain times of year bring more visitors
Why It Matters
Knowing your overall blog visits helps you:
- Set goals for growing your blog
- Find out what content brings in more readers
- Plan for busy times on your blog
- Use your time and money wisely when your blog is busiest
Tools to Use
Here are some tools to count your blog visits:
| Tool | What It Does |
|---|---|
| Google Analytics | Free tool with lots of details about your visitors |
| HubSpot Marketing Hub | Has a "Sources" tool to easily see blog visits |
| Matomo | Another option instead of Google Analytics |
| SEMrush | Shows blog visits and helps with search engine stuff |
These tools can help you keep track of how many people visit your blog and understand your readers better.
2. Unique Visitors
Unique visitors shows how many different people come to your blog in a set time. This number helps you see how big your audience is and if your marketing is working.
How to Measure
To count unique visitors:
- Use tools that track each visitor's computer or browser
- Pick a time frame (like daily, weekly, or monthly)
- Count each person only once, even if they visit many times
Why It's Important
Knowing your unique visitor count helps you:
- See how well your marketing works
- Spot if your audience is growing
- Choose what to write about to get new readers
- Pick keywords that bring in new people
- Make your site better at turning visitors into customers
Tools to Use
Here are some tools to count unique visitors:
| Tool | What It Does |
|---|---|
| Google Analytics | Free tool with lots of details about who visits |
| SEMrush | Counts visitors and helps with search rankings |
| HubSpot | Tracks visitors and helps manage customer info |
| CANNDi | Sees who visits and what they do on your site |
These tools can help you understand who's coming to your blog and how to make it better.
3. Traffic Source Breakdown
Knowing where your blog visitors come from helps you make your e-commerce marketing better. By looking at your traffic sources, you can see which ways of reaching people work best and change what you do to get more visitors.
How to Measure
To check your traffic sources:
- Use tools that track website visitors
- Group traffic into main types: search, direct, links from other sites, social media, email, and paid ads
- Look at how much traffic comes from each type
- See how these numbers change over time
Why It's Important
Understanding your traffic sources helps you:
- Use your marketing money and time better
- Find ways to reach people that aren't working well
- Discover new ways to get more readers
- Make content that fits what different visitors like
- Choose the best mix of marketing methods to get more for your money
Tools to Use
Here are some good tools for checking traffic sources:
| Tool | What It Does |
|---|---|
| Google Analytics | Shows all traffic sources, gives live data, lets you make custom reports |
| Adobe Analytics | Lets you look at different groups of visitors, checks across different ways of reaching people |
| Matomo | Free option you can use on your own computer or online, follows privacy rules |
| Mixpanel | Looks at what each user does, tracks specific actions, lets you test different versions |
These tools can help you see where your visitors come from and make your blog better.
4. Average Time on Page
Average Time on Page shows how long people stay on a page of your ecommerce blog. This number helps you see if readers like your content.
How to Measure
To check Average Time on Page:
- Use Google Analytics
- Go to Behavior reports
- Find Average Time on Page
- Look at numbers for each page and the whole site
Why It Matters
Knowing Average Time on Page helps you:
- Find your best content
- See which pages need work
- Know what topics readers like
- Make better content
Most sites have an average time of about 55 seconds per page, but this can change based on what you sell and write about.
Tools to Use
| Tool | What It Does |
|---|---|
| Google Analytics | Free, works with other Google tools |
| Adobe Analytics | Looks at different groups, checks many ways to reach people |
| Matomo | Free option, keeps data private, use on your computer or online |
| Mixpanel | Tracks what each user does, lets you test different versions |
To make people stay longer on your pages:
- Make pages load fast
- Write good content
- Link to other pages on your site
- Make your site easy to use
- Add pictures and videos
5. Bounce Rate
Bounce rate shows how many people leave your blog after seeing just one page. It helps you know if your content keeps readers interested.
How to Measure
To check your bounce rate:
- Use Google Analytics
- Go to Behavior > Site Content > All Pages
- Look at the "Bounce Rate" column
- Check rates for each page and your whole site
Most blogs have a bounce rate of about 82.4%. This number can be different based on what you write about.
Why It Matters
Knowing your bounce rate helps you:
- Find pages that need work
- Make your site easier to use
- Match what people want to find
- Keep readers on your site longer
- Turn more visitors into customers
To lower your bounce rate:
- Write good content
- Make pages load fast
- Make sure your site works well on phones
- Link to other pages on your site
- Tell readers what to do next
Tools to Use
| Tool | What It Does |
|---|---|
| Google Analytics | Free, works with other Google tools |
| Adobe Analytics | Looks at different groups, checks many ways to reach people |
| Matomo | Use on your own computer, keeps data private |
| Fullstory | Shows numbers and how people use your site |
These tools can help you see how many people leave your site quickly and make your blog better.
6. Pages per Session
Pages per session shows how many pages a person looks at when they visit your ecommerce blog. This number helps you see if people like your content and stay on your site.
How to Check
To see your pages per session in Google Analytics:
- Log in to Google Analytics
- Click on "Acquisition" on the left
- Open "All Traffic" and pick "Channels"
- Look at the "Pages / Session" part in the middle
Most online stores have between 1.8 and 4.4 pages per session. If your number is above 4.4, you're doing better than 80% of other sites.
Why It's Important
Knowing your pages per session helps you:
- See if people like your content
- Find ways to make your site better
- Get people to look at more pages
- Sell more by showing visitors more products
To get people to look at more pages:
- Make your menus easy to use
- Write good content that helps people
- Add links to other pages on your site
- Make your pages load fast
- Tell people what to do next with clear buttons
Tools to Use
| Tool | What It Does |
|---|---|
| Google Analytics | Free, works with other Google tools |
| Adobe Analytics | Looks at different groups of visitors |
| Matomo | You can use it on your own computer |
| Independent Analytics | Works with WordPress, easy to use |
These tools help you see how many pages people look at. This can help you make your blog better and sell more.
7. Scroll Depth
Scroll depth shows how far people read down your ecommerce blog pages. This helps you see if readers like your content.
How to Measure
Scroll depth is usually shown as a percentage of the page or in pixels. For example:
| Scroll Depth | Meaning |
|---|---|
| 25% | Reader saw 1/4 of the page |
| 50% | Reader saw half the page |
| 75% | Reader saw 3/4 of the page |
| 100% | Reader saw the whole page |
Why It Matters
Knowing scroll depth helps you:
- Make better content
- Put important buttons in the right spots
- Check if pages are too long or short
- Test different page layouts
Tools to Use
Here are some tools to check scroll depth:
| Tool | What It Does |
|---|---|
| Google Analytics 4 | Works with Google Tag Manager |
| Usermaven | Shows how people use your site |
| Hotjar | Makes heat maps of where people click |
| Crazy Egg | Records how people use your site |
| Woopra | Tracks scroll depth automatically |
8. Top Performing Posts
Knowing which blog posts do best helps you make your ecommerce blog better. By looking at these popular posts, you can write more content that people like and that helps your business grow.
How to Check
To find your best posts, look at:
- How many people read each post
- How long people stay on the page
- How many people leave after reading just one page
- How many people buy something after reading
- How often people share the post
These numbers show which posts people like most and which ones help your business.
Why It Helps
Knowing your best posts lets you:
- Plan what to write about
- Make content people want to read
- Get more people to read your blog
- Sell more by writing posts that work well
By using what you learn from your best posts, you can keep making your blog better for your readers and your business.
Tools to Use
Here are some tools that can help you find your best posts:
| Tool | What It Does |
|---|---|
| MonsterInsights | Works with WordPress, shows popular posts |
| Google Analytics | Gives lots of details about each post |
| SEMrush | Checks how posts do and helps find topics to write about |
| Ahrefs | Looks at post success and helps with keywords |
These tools give you numbers that show which posts do well. This helps you write more posts that people will like.
sbb-itb-c206b9c
9. Social Shares
Social shares show how often people share your blog posts on social media. This helps you see how far your content reaches and if it brings more people to your site.
How to Check
To track social shares, look at:
- How many times each blog post is shared on different social media sites
- How many people come to your blog from social media
- How many likes, comments, and shares your posts get
Why It's Important
Knowing about social shares helps you:
- Find out which posts people like most
- Write more posts that people want to share
- Get more people to see your brand
- Make people trust your business more
By looking at which posts get shared the most, you can write better content that more people will want to share.
Tools to Use
Here are some tools that can help you track social shares:
| Tool | What It Does |
|---|---|
| BuzzSumo | Checks shares on many social media sites |
| Hootsuite | Shows how your posts do on social media |
| ShareThis | Adds share buttons to your site and tracks them |
| Google Analytics | Shows how many people come from social media |
These tools help you see how well your posts do on social media. This can help you make your blog better and reach more people.
10. Comments per Post
Comments per post shows how many people talk about your blog posts. This helps you see if readers like your content and want to join in.
How to Check
To count comments per post:
- Count all comments on each blog post
- Find the average number of comments for all posts
- Look at how this changes over time
Why It Matters
Looking at comments per post helps you:
- Find topics people want to talk about
- Learn what your readers care about
- Write better posts that get more people talking
- Make your readers feel like part of a group
Tools to Use
Here are some tools to help you track blog comments:
| Tool | What It Does |
|---|---|
| Google Analytics | Shows how people use your site, including comments |
| WordPress | Counts comments if you use WordPress for your blog |
| Disqus | Lets people comment and gives you numbers about it |
| CommentLuv | Gets more comments by showing what commenters wrote on their blogs |
These tools can help you see how many people are talking about your posts. This can help you make your blog better and get more people involved.
11. Organic Search Traffic
Organic search traffic shows how many people find your ecommerce blog through search engines like Google. This number helps you see if your blog is easy to find online.
How to Check
To see your organic search traffic:
- Use Google Analytics to count visitors from search engines
- Look at how this number changes over time
- See which words people use to find your site
Why It's Important
Knowing your organic search traffic helps you:
- See if your blog shows up well in searches
- Find out what topics people like
- Choose better words for your blog posts
- Understand what people want to know
By getting more people to find your blog through searches, you can spend less money on ads and get more customers for free.
Tools to Use
Here are some tools to check your organic search traffic:
| Tool | What It Does |
|---|---|
| Google Analytics | Shows how many people visit and where they come from |
| Google Search Console | Tells you which words people use to find you |
| SEMrush | Helps you see what other blogs like yours are doing |
| Ahrefs | Shows which other sites link to you |
These tools help you see how well people can find your blog online. This can help you make your blog easier to find and get more visitors.
12. Keyword Rankings
Keyword rankings show how well your ecommerce blog posts show up in search results. This helps you see if people can find your blog easily when they search online.
How to Check
To track keyword rankings:
- Pick words people might use to find your blog
- Use tools to see where your blog shows up for these words
- Check if your rankings go up or down over time
- See how you compare to other blogs
Why It Helps
Knowing your keyword rankings helps you:
- Find which blog posts do well in searches
- See new words to use in your posts
- Change what you write about based on what works
- Focus on fixing posts that don't show up well in searches
Tools to Use
Here are some tools to check your keyword rankings:
| Tool | What It Does |
|---|---|
| STAT | - Checks rankings on computers and phones - Shows rankings for different places - Takes pictures of search results |
| Ahrefs | - Tracks lots of keywords - Updates every day - Lets you see what other blogs are doing |
| Google Search Console | - Free to use - Shows average rankings - Only keeps info for a short time |
| Keyword.com | - Checks all your site's keywords at once - Shows how rankings change over time - Checks rankings for different cities |
These tools can help you see how well your blog shows up in searches. This can help you make your blog easier to find online.
13. Backlinks
Backlinks show how many other websites link to your ecommerce blog. They help you see how well-known and trusted your blog is online.
How to Check
To keep track of backlinks:
- Count how many links your blog gets
- Look at how good these links are
- See how many people come to your site from these links
Why It Matters
Checking your backlinks helps you:
- Find out which blog posts other sites like to link to
- Write more posts that get links
- Work with other websites that send you visitors
- See what your competitors are doing to get links
Tools to Use
Here are some tools that can help you check your backlinks:
| Tool | What It Does |
|---|---|
| Ahrefs | - Checks all your backlinks - Updates every day - Shows your competitors' links |
| Moz | - Rates how strong your website is - Checks how good your links are - Shows new and lost links |
| Google Alerts | - Free tool to see when people talk about you - Tells you right away when you get new links - You can choose what to get alerts about |
These tools help you see who's linking to your blog. This can help you make your blog more popular and easier to find online.
14. Conversion Rate
Conversion rate shows how many blog visitors do what you want them to do, like sign up for emails or buy something. This number helps you see if your blog is helping your business.
How to Check
To find your blog's conversion rate:
- Pick what you want people to do (like sign up or buy)
- Count how many people visit your blog
- Count how many do what you want
- Use this math: Conversion Rate = (People who did it / All visitors) x 100
For example, if 10,000 people visit your blog and 200 sign up, your rate is 2%.
Why It Helps
Knowing your conversion rate can help you:
- Find which blog posts work best
- Fix posts that don't work well
- Try different buttons to get more people to act
- See which ways of getting visitors work best
Tools to Use
Here are some tools to check your conversion rate:
| Tool | What It Does |
|---|---|
| Google Analytics | - Set up goals to track - See how people use your site - Look at different groups of visitors |
| Databox | - Make charts to see your data - Use info from many places - Get reports sent to you |
| Shopify Analytics | - Check how well your store is doing - See sales next to blog info - Watch how customers use your store |
These tools can help you see how well your blog turns visitors into customers or subscribers.
15. Revenue Attribution
Revenue attribution shows how your blog posts help make money for your online store. This helps you see which posts bring in the most sales.
How to Check
There are different ways to track how blog posts lead to sales:
| Method | What It Does |
|---|---|
| First-touch | Gives credit to the first post a customer sees |
| Last-touch | Gives credit to the last post before buying |
| Linear | Splits credit equally among all posts seen |
| Time decay | Gives more credit to posts seen closer to buying |
| Position-based | Gives more credit to certain posts in the buying journey |
Why It Helps
Knowing which posts lead to sales helps you:
- Find out which posts make the most money
- Write more posts like the ones that work well
- Make your blog better at turning readers into buyers
- Show why your blog is worth the money you spend on it
Tools to Use
Here are some tools that can help you track how your blog posts lead to sales:
| Tool | What It Does |
|---|---|
| Google Analytics | - Let you make your own tracking setup - Count sales and how much money you make - Look at how people buy from your site |
| Ruler Analytics | - Link your posts to sales - Try different ways of tracking - Work with other tools you use |
| Shopify Analytics | - Look at numbers for online stores - See how your blog helps your store - Check how people buy from your store |
It's good to use more than one way to track how your blog posts lead to sales. This gives you a better picture of how your blog is doing.
Tools for Tracking KPIs
To keep an eye on how your ecommerce blog is doing, you'll need some good tools. Here are some top choices:
Main Tools That Do It All
| Tool | What It Does | Good For |
|---|---|---|
| Google Analytics | - Tracks lots of website info - Shows data right away - Lets you make your own reports |
All kinds of businesses |
| HubSpot Analytics | - Follows customers from start to finish - Looks at marketing, sales, and customer service - Lets you track special events |
Businesses that focus on bringing customers to them |
| Matomo | - You can put it on your own computer - Follows privacy rules - Tracks online store info |
Businesses that care a lot about privacy |
Google Analytics is popular because it does a lot and works with other tools. HubSpot Analytics is good if you want to bring customers to you. Matomo is great if you want to keep your data private.
Special Tools for Specific Jobs
To go with your main tool, think about these:
1. For Showing Up in Searches
- SEMrush: Looks at keywords and what other blogs are doing
- Google Search Console: Shows how well people can find you in searches
2. For Making Your Writing Better
- Clearscope: Helps you write so search engines can find you
- MarketMuse: Uses computers to help you plan what to write
3. For Seeing How People Use Your Site
- Crazy Egg: Shows where people click on your site
- Hotjar: Lets you see how people use your site and what they think
4. For Checking Social Media
- Hootsuite: Looks at how people interact with you on social media
- Buffer: Shows how well your social media posts do
Setting Up Your Tools
To use these tools well:
- Make it fit you: Look at the numbers that matter most to your blog.
- Get reports sent to you: Set up regular updates so you don't forget to check.
- Use pictures: Make charts to see your numbers more easily.
- Put all your info together: Use info from different tools to get the full picture.
- Keep checking: Look at your setup often and change it if you need to.
Using KPI Data to Improve Your Blog
Here's how to use your blog's numbers to make it better:
Find What Works Best
Look at which posts get the most views. This shows what your readers like. Then:
- Write more about those topics
- Turn popular posts into pictures or videos
- Update old popular posts to keep them useful
Keep Readers Interested
Check how long people stay on your pages and how quickly they leave. If these numbers are low:
- Use shorter paragraphs and bullet points
- Add more pictures
- Link to other pages on your site
- Make sure your posts match their titles
Show Up Better in Searches
Use search traffic and keyword data to help more people find you:
| What to Do | How It Helps |
|---|---|
| Use specific search words | More likely to show up for exact searches |
| Write better page descriptions | Get more clicks from search results |
| Fix old posts | Stay useful and show up higher in searches |
Get More People to Act
Look at how many visitors do what you want (like buy or sign up):
- Try different places and looks for your "click here" buttons
- Write posts that fit what readers want at different stages
- Offer free stuff related to popular topics to get email addresses
Use What People Say About You
Look at shares and comments to build trust:
- Show popular posts on your main page
- Ask questions in your posts to get more comments
- Answer comments quickly to make readers feel heard
Wrap-Up
Keeping track of these 15 ecommerce blog numbers helps you make your blog better. By looking at these numbers, you can:
1. Make better content: See which posts people like and write more like them.
2. Make your blog easier to use: Look at how people use your blog and make it better.
3. Show up more in searches: Use search info to help more people find your blog.
4. Get more sales: Check how many people buy after reading and make your blog sell more.
5. Get more people talking: See how much people share and comment to get more people involved.
To keep track of these numbers well:
| What to Do | How It Helps |
|---|---|
| Use tools like Google Analytics | See lots of info about your blog |
| Make easy-to-read charts | See your numbers quickly |
| Look at your numbers often | Know how your blog is doing |
| Use what you learn to write better | Make your blog more useful |
| Try new things and see what works | Keep making your blog better |
FAQs
How to check if blog posts are doing well?
To see if your blog posts are working, look at these key numbers:
- Views: How many times people read your post.
- Time on Page: How long people stay on your post.
- Repeat Visitors: How many people come back to read more.
- Shares: How often people share your post on social media.
- Comments: How many people leave comments.
- Click-Through Rate (CTR): How many people click links in your post.
| Number to Check | What It Shows | Why It's Useful |
|---|---|---|
| Views | How popular the post is | Shows how many people see it |
| Time on Page | If people read the whole post | Tells if content is good |
| Repeat Visitors | If people like your blog | Shows if posts are worth reading |
| Shares | If people tell others about it | Helps more people find your blog |
| Comments | If people want to talk about it | Shows if readers care about the topic |
| CTR | If people click on links | Tells if your post makes people act |
Look at these numbers each month to see if your blog is getting better. Use what you learn to write better posts.
